Youtility: Why Smart Marketing Is about Help Not Hype Audiobook (Free)

The difference between helping and selling is merely two letters

If you’re wondering how to make your items seem more exciting online, you’re asking the wrong question. You are not competing for attention only against other very similar items. You’re competing against your clients’ friends and family and viral videos and cute pups. To win attention these days you need to question a different issue: ‘How can we help?’

Jay Baer’s Youtility offers a new strategy that cuts through the mess: marketing that’s truly, inherently useful. In the event that you sell something, you make a customer today, but in the event that you really help somebody, you create a person for life.

Sketching from real types of companies who are training Youtility aswell as his experience helping more than seven hundred brands improve their online marketing strategy, Baer provides a groundbreaking arrange for using information and helpfulness to change the partnership between firms and customers.