Unthinking: The Surprising Forces Behind What We Buy Audiobook (Free)

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our wishes? Why do Sean Connery stop putting on a toupee, and what does this reveal about American customers for any product? What a very important factor did the Beatles, Malcolm Gladwell and Nike all see about Us citizens that helped them earn us over? Which distinctively American features may clarify the plights of Krispy Kreme, Ford, and GM, as well as the dangers encountered by Starbuck’s? Why, after each various other plea failed, did ‘Click It or Solution’ get people to buy the idea of fastening their chair belts? To paraphrase Don Draper’s personality on the strike show Mad Males, ‘What do people need?’ What is the new American psyche, and how do America’s shrewdest marketers tap it? Drawing from a large number of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these queries with some astonishing, even startling, truths and discoveries about what motivates us.