Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Audiobook (Free)

The world of digital media is changing at a phenomenal pace. Continuously evolving technology are transforming not only how we gain access to our information but how we interact and communicate with each other on a worldwide scale. Understanding Digital Marketing is a useful, no-nonsense instruction to web-marketing, the rules of new press and researching the new generation of digital consumers. Clear, useful and engaging, it covers crucial topics such as search marketing, social media marketing, Google, mobile about Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Era marketing, internet affiliate marketing, email marketing, overall performance marketing, client engagement and digital advertising strategies.

One of the best-selling books in the industry, this fourth release of Understanding Digital Advertising continues to be thoroughly revised with more information, fresh illustrations and case research, and the latest developments on the market. Filled with in-depth insider accounts of digital advertising successes from internationally recognised brands and digital advertising campaigns, it is essential reading for both professionals and students as well. Understanding Digital Marketing is now needed reading for more than 100 universities and schools, including Harvard College or university as well as the Chartered Institute of Advertising. Online resources include bonus chapters, contributor views, and case studies on Kwik Match, Battersea Dogs Home and Yves Saint Laurent.