Today’s Authors Series: Author and Entrepreneur Bo Peabody Audiobook (Free)

Listen simply because Bo Peabody, writer of “Lucky or Smart?” and business owner extraordinaire, discuss the firms he started, how he could make them successful, and the area that intelligence, hard work and a little bit of good fortune have got along the way. As Bo points out: ‘My method so you can get lucky running a business is reasonably basic: Take up a business that fundamentally innovative, morally convincing, and philosophically positive. Create and aura of authenticity around your start-up by carefully crafting your objective and communicating it with charisma and passion. Our company will quickly draw in smart, inspired individuals who will work very hard. Treat all these people pretty. Supply them with a clear action plan and give them the latitude to exercise their creativity. The effect: serendipity, luck, success, and, ultimately, money. As well as the just smart thing about this method is that I understand that on a day-to-day basis my brain has hardly any regarding any of it.’