The Tipping Point: How Little Things Can Make a Big Difference Audiobook (Free)

Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral styles in business, marketing, and human being behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick and tired person can begin an epidemic of the flu, therefore too can a small but exactly targeted push result in a fashion trend, the popularity of a new product, or a drop in the criminal offense rate. This widely acclaimed bestseller, where Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing just how people across the world think about selling items and disseminating ideas.