The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy Audiobook (Free)

The businessmarketing genius at the forefront of today’s entertainment advertising revolutionhelps corporate America get hip to today’s new consumer-the tan generation.

When Fortune 500 companies need to reenergize or reinvent alagging brand, they call Steve Stoute. In addition to marrying social iconswith blue-chip entrepreneurs, Stoute has helped determine and activate a newgeneration of customers. He traces how the “tanning” sensation elevated ageneration of dark, Hispanic, white, and Asian consumers who’ve the same”mental complexion”-one predicated on distributed experiences and values ratherthan the increasingly irrelevant demographic containers which have been used to afault by commercial America. But there’s a language gap that mustbe bridged to engage the most effective market drive in the history ofcommerce.

The Tanning of America provides the needed translationguide. Drawing from his company’s case research, as well as from extensiveinterviews with leading figures in multiple fields, Stoute presents aninsider’s look at of the way the transcendent power of popular culture can be helpingreinvigorate and revitalize the American dream.