The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Audiobook (Free)

We are simply witnessing the start of the radical adjustments in retail that will revolutionize shopping atlanta divorce attorneys way. As Amazon and various other disruptors continue steadily to offer ever-greater value, customers’ anticipations will continue to ratchet up, making winning (and keeping) those clients all the more challenging. For a few retailers, the adjustments will push clients completely out of their reach-and their companies out of business.

In The Purchasing Trend, Barbara E. Kahn, a most important retail professional about The Shopping Trend: How Effective Retailers Win Customers in an Period of Limitless Disruption and teacher in the Wharton School, examines the firms which have been most effective during this wave of change, and offers fresh insights into what we can study from their ascendance.

– How did Amazon become the store of choice for a big portion of the united states population, and how can other companies use them or compete with them?

– How do Walmart beat out other grocers in the later 1990s to become the leader in meals retailing, and how must they pivot to hold their leadership position today?

– How do Warby Parker produce a dent in the once-untouchable Luxottica’s lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?

– How do Sephora draw clients from once-dominant department stores to be the go-to suppliers for cosmetics, and what may retailers learn from their success?

– How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?

Building on these insights, Kahn offers a framework that any company can use to create a competitive technique to survive and thrive in today’s-and tomorrow’s-retail environment.