The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet Audiobook (Free)

Real Madrid is the most successful sports team on earth. The soccer club has even more trophies than every other sports team, including eleven UEFA Champions Group trophies. However, the story behind the triumph will go beyond the players and coaches. Generally unnoticed, a management group consisting mostly of outsiders got the team from near bankruptcy to the most valuable sports corporation in the world.

How did True Madrid achieve such outstanding achievement? Columbia Business College adjunct about THE TRUE Madrid Way: How Beliefs Created probably the most Successful Sports Team on the Planet professor Steven G. Mandis investigates. Provided unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both on-the-field and business aspects of a sports activities team. What he discovers is completely unpredicted and challenges the traditional intelligence that moneyball-fueled data analytics will be the main instruments of achievement. Instead, Actual Madrid’s winning formulation both on and off the field, from player selection to economic management, is based on aligning strategy with the lifestyle and values of its group of fans.

Chasing one of the most talented (& most expensive) players could be a recipe for an absolute record, but also financial disaster, as it was for Real Madrid in the late 1990s. Actual Madrid’s management feels the club is present to serve the true Madrid community.