The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition Audiobook (Free)

The benchmark guide to advertising and PR, updated with the most recent social networking and advertising trends, tools, and real-world examples of success

The New Guidelines of Advertising & PR, 4th Edition is the pioneering guide to the continuing future of marketing, a global bestseller with an increase of than 300,000 copies bought from over 25 languages. It includes a step-by-step actions plan for harnessing the power of modern marketing and PR to talk to buyers directly, increase visibility, and increase product sales. It about The New Rules of Advertising and PR: How exactly to Use Social Media, Online Video, Portable Applications, Blogs, Information Releases, and Viral Advertising to Reach Customers Directly, 4th Model shows how large and small businesses, nonprofits, and other companies can leverage Web-based content to get the right information to the right people at the right time to get a fraction of the cost of big-budget campaigns.

Including an abundance of compelling case studies and real-world types of articles marketing and inbound advertising success, that is a practical direct to the brand new reality of reaching buyers when they’re eager to listen to from you.

Includes updated information, illustrations, and case studies plus an study of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded info on social media such as YouTube, Twitter, Facebook, and LinkedIn

David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging businesses including HubSpot, and a professional loudspeaker on topics including marketing, leadership, and social media marketing. Before you start his very own business, he was marketing VP for two U.S. publicly exchanged companies and was Asia marketing movie director for Knight-Ridder, at the time one of the world’s largest details companies.

The New Guidelines of Marketing & PR supplies the single resource for entrepreneurs, business owners, nonprofit managers as well as those employed in marketing or publicity departments to build a marketing and PR technique to grow any business.