The Message: The Reselling of President Obama Audiobook (Free)

That they had 99 problems but Mitt Romney wasn’t one.

In the beginning of an epic election, the team trying to reelect Leader Obama experienced a mountain of issues: a dismal overall economy, the faded expectations of the first campaign, and a struggle to raise enough cash to contend. No president acquired risen therefore fast, or dropped up to now, in the modern era. And no president in living storage had earned a second term in such troubled moments. To resell the president, they needed to redefine the world they were surviving in..Read More approximately The Message: The Reselling of Chief executive Obama They needed to retell their own story and rewrite the characters.

They needed to find The Message.

But initial, they needed to battle the foe within: one another. For six years they held a lid on the inner disputes-the ego clashes, the disappointed ambitions, as well as the battle to control the Obama brand. Everything was out of open public view and under wraps. They called their style No Play Obama, and the phrase matched the feeling of the candidate. But it was never completely true.

In 2008 they discovered a means around their rivalries. Four years afterwards, their hostilities threatened to undermine the reelection of a president at the same time when most voters had been deeply disappointed and prepared for change.

Sketching on unrivaled usage of the key people, THE MESSAGE tells the inside story of the Mad Men-the marketing experts, message-shapers, and admakers-who kept the Obama presidency within their hands.