The Harder You Work, the Luckier You Get: An Entrepreneur’s Memoir Audiobook (Free)

Joe Ricketts, creator of TD Ameritrade, shares the epic inside story of what sort of working-class kid through the Nebraska prairie took on Wall structure Street’s clubby brokerage business, busted it open up, and walked apart a billionaire.

Joe Ricketts always had the present of viewing what others missed. The boy of a house builder, he began life like a part-time janitor, but by age thirty-three he saw the chance to challenge the big brokerage firms by offering People in america an inexpensive method to manage about The Harder You Work, the Luckier You Obtain: An Entrepreneur’s Memoir their very own stock trading. Today, we take for granted that Main Street is playing there on Wall Street, but Ricketts made that happen. His business, started with $12,500 lent from relatives and buddies, took off like a rocket thanks to an early accept of digital technology and irreverent advertising. But Ameritrade also confronted a series of near-disasters: the SEC nearly shut him down; his companions tried to force him out due to his relentless risk-taking; cent brokers swindled the business; the crash of 1989 almost cost him everything; and he was almost shut down again when a consumer committed massive scams. By enough time from the dot-com bust, he previously established that his technique based on frontier beliefs could survive almost anything.

The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’ brain, giving readers a visceral knowledge of how entrepreneurs think and act differently from the rest of us—how they see the horizon where we simply visit a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings being a manager, the profession sacrifices his wife designed for his business, the complexity of being a father, as well as the discomfort of splitting along with his coach and of his sibling’s loss of life from AIDS. Conquering these and various other challenges, he built a company now worth $30 billion.

A must-read for anyone who’s ever dreamed of starting their personal business, The Harder You Work, The Luckier You Get may be the ultimate only-in-America story.