The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains Audiobook (Free)

‘Explores how market offers manipulated our most deep-seated survival instincts.’-David Perlmutter, MD, Writer, #1 New York Occasions bestseller, Grain Human brain and Brain Maker

The New York Times-bestselling writer of Body fat Chance reveals the corporate scheme to market pleasure, driving the international epidemic of addiction, depression, and chronic disease.

While researching the poisonous and addictive properties of glucose for his NY Times bestseller Fats Opportunity, Robert Lustig about The Hacking from the American Mind: The Science Behind the organization Takeover of Our Bodies and Brains produced an alarming discovery-our pursuit of happiness has been subverted with a lifestyle of dependency and depression that we may hardly ever recover.

Dopamine is the “praise” neurotransmitter that tells our brains we wish more; however every material or behavior that releases dopamine in the severe leads to craving. Serotonin may be the “contentment” neurotransmitter that tells our brains we don’t want any more; yet its deficiency prospects to depression. Ideally, both are in ideal supply. Yet dopamine progressed to overwhelm serotonin-because our ancestors were much more likely to survive if they were constantly motivated-with the result that constant desire can chemically ruin our ability to feel happiness, while sending us down the slippery slope to obsession. Within the last forty years, government legislation and subsidies have promoted ever-available enticement (sugar, drugs, social networking, porn) coupled with constant stress (work, home, cash, Internet), with the outcome of an unprecedented epidemic of cravings, anxiety, major depression, and chronic disease. And with the advent of neuromarketing, commercial America has effectively imprisoned us in an unlimited loop of desire and usage from which there is no obvious escape.

Along with his customary wit and incisiveness, Lustig not only unveils the science that drives these states of mind, he factors his finger directly in the corporations that helped create this mess, and the federal government actors who facilitated it, and he offers solutions we are able to all use in the pursuit of happiness, even when confronted with overwhelming opposition. Often fearless and provocative, Lustig marshals a call to action, with seminal implications for our health and wellness, our well-being, and our lifestyle.