The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand Audiobook (Free)

Part memoir, part business manual, and 100% juicy-the inside tale of Juicy Couture, one of the most iconic brands of our times

While working jointly at a LA store, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends on the impossibility of locating the perfect T-shirt. Pursuing their vision of comfortable, fitted T-shirts, they set up store in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both needed to be obsessed because of it..Read More about The Glitter Strategy: HOW EXACTLY WE Began Juicy Couture for $200 and Transformed It into a Global Brand The very best friends’ project became Juicy Couture. Pam and Gela ultimately sold their company to Liz Claiborne for $50 million, but not before they produced a whole new genre of informal clothing that found define California cool.

Pamela and Gela built an empire from the bottom up, using themselves as models to develop their patterns and placing their merchandise by storming into shops and offering samples. They well balanced careful development with innovative tactics-sending Madonna a tracksuit with her nickname, Madge, embroidered on it-and developed a unique, vivid, and unconventional business program that was almost all their own: the Glitter Program.

Now, Pam and Gela reveal the secrets of Juicy’s achievement: the way they learned to find and stick to the right co-workers and trust their intuition when it became period to move on to their next project. In addition they talk about their missteps and hilarious lessons learned-like the time robbers stole one thousand pairs of maternity shortalls, that your partners had taken as the first sign to escape the maternity clothing business.

Informed in the shiny, cheery tone of voice that defines Juicy design right now, The Glitter Plan shows readers how to transform passion and ideas into business achievement. Aspiring designers, Juicy enthusiasts, and business readers of all stripes will be enthralled with the story of soul and savvy behind Pam and Gela’s multimillion-dollar fashion empire.