The Four: The Hidden DNA of Amazon, Apple, Facebook and Google Audiobook (Free)

Random Home presents the audiobook model of The 4 by Scott Galloway, read by Jonathan Todd Ross.

For all that’s been discussed the Four during the last two decades, nobody has captured their power and staggering achievement as insightfully as Scott Galloway.

Instead of purchasing the myths these compa­nies broadcast, Galloway asks fundamental concerns. How do the Four infiltrate our lives so completely that they are extremely difficult to avoid (or boycott)? Why does the stock market forgive about The Four: The Hidden DNA of Amazon, Apple, Facebook and Google them for sins that could destroy other firms? And because they race to become the world’s 1st trillion-dollar business, can anyone chal­lenge them?

In the same irreverent style which has produced him among the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He displays the way they manipulate the fundamental emotional needs that have powered us since our ancestors resided in caves, at a speed and scope others can’t match. And he reveals ways to apply the lessons of their ascent to your own business or profession.

Whether you intend to compete with them, work with them, or simply live in the globe they dominate, you need to understand the Four.