The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Audiobook (Free)

It isn’t how great you are. It’s how you tell your story.

Big corporations may have huge marketing and advertising budgets but there is a tale. Your brand story isn’t just everything you tell people. It’s what they believe about you based on the indicators your brand transmits. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 tips that let you begin informing your brand’s tale from the inside out. It’s the foundation where you are able to differentiate your brand and make emotional connections with the type of clients and customers you want to serve.

Probably the most successful brands in the world don’t behave like commodities and neither should you. An excellent brand story will make you stick out, boost brand awareness, create customer commitment and power earnings. Isn’t it time to gave your visitors a story to show? The Fortune Cookie Principle will show you how.