The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value Audiobook (Free)

How did global gaming firm Electronic Arts go from being named ‘Worst Business in America’ to clearing a billion dollars in income?

They discovered a straightforward truth-and acted on it: Not absolutely all customers are the same, regardless of how they appear on the top. The most successful companies, from Amazon . com to Best Purchase, understand their best clients are their most effective asset, and they tailor their acquisition, development, and retention attempts to those customers.

In THE CLIENT Centricity about THE CLIENT Centricity Playbook: Implement an absolute Strategy Driven by Consumer Lifetime Value Playbook, Wharton College professor Peter Fader and Wharton Interactive’s professional director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down revenue to each and every consumer.

Fader and Toms offer a 360-level analysis of all components that support consumer centricity within an organization. In this book, become familiar with how to: develop a customer-centric strategy for your organization; understand the proper way to think about client lifetime worth (CLV); finetune assets in client acquisition, retention, and development tactics based on consumer heterogeneity; foster a lifestyle that sustains client centricity; and more.