The Branding of Right-Wing Activism: The News Media and the Tea Party Audiobook (Free)

From the start of Barack Obama’s presidency in ’09 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters generating this tale. But, as Khadijah Costley Light argues within this publication, the Tea Party’s ascent to main political phenomenon can be attributed to how partisan and nonpartisan news outlets ‘branded’ the Party being a pot-stirrer in politics conflicts over race, class, and about The Branding of Right-Wing Activism: THE NEWS HEADLINES Media as well as the Tea Party gender. Quite simply, the news mass media played a major role in developing, cultivating, and marketing populism’s brand, especially within the news headlines spaces of commentary and opinion. Through the language of political advertising, branding, and promotion, the news media not only reported within the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the traditional press acted even more as a politics party when compared to a information medium, deliberately advertising the Tea Party. Inside a mass media environment in which everyone gets the opportunity to tune out, listen in, and speak back again, The Branding of Right-Wing Activism ultimately shows that distinctions between people, journalists, activists, politicians, superstars, and consumers are even more symbolic than concrete.