The Art of Innovation Audiobook (Free)

There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many businesses, being initial with an idea and first to advertise are critical just to survive. In The Artwork of Technology, Tom Kelley, general manager from the Silicon Valley-based style firm IDEO, takes readers behind the moments of the wildly imaginative and energized company to reveal the strategies and secrets it uses to carefully turn out strike after hit, like the Apple mouse, Polaroid’s I- about The Art of Innovation Area instant camera, as well as the Palm handheld.

IDEO doesn’t agree with the myth of the lone genius functioning away in isolation, waiting for great suggestions to strike. Kelley believes everyone could be creative, and the target at his company is to utilize that wellspring of creativeness to make creativity a means of life. How does it do that? IDEO fosters an atmosphere conducive to openly expressing ideas, breaking the rules, and freeing people to style their own function environments. IDEO’s concentrate on teamwork produces countless breakthroughs, fueled by the continuous give-and-take among people prepared to share ideas and enjoy the benefits of the group process. IDEO has generated an intense, quick-turnaround, brainstorm-and-build process dubbed “the Deep Dive.”

In entertaining anecdotes, Kelley illustrates some of his firm’s own successes (and joyful failures), aswell as pioneering efforts at various other leading companies. The reserve reveals how teams study and immerse themselves in every possible facet of a new product or service, examining it through the perspective of customers, consumers, and various other critical audiences.

The Art of Development provides business leaders using the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.