The 22 Immutable Laws of Marketing Audiobook (Free)

There are laws of nature, why shouldn’t there be laws of marketing?

As Al Ries and Jack port Trout-the world-renowned advertising consultants and bestselling authors of Positioning-note, you can build an impressive airplane, nonetheless it will never keep the ground in case you ignore the laws and regulations of physics, specifically gravity. Why then, they request, shouldn’t there also be laws of marketing that must definitely be followed to launch and keep maintaining earning brands? In The 22 Immutable Laws of Advertising, Ries and Trout offer a compendium of twenty-two innovative guidelines for understanding and succeeding in the worldwide marketplace. From the Law of Leadership, to REGULATIONS of the Category, to The Law of the Mind, these handy insights stand the test of time and present a clear path to effective products. Violate them at the own risk.