The 22 Immutable Laws of Branding Audiobook (Free)

This marketing classic continues to be expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws and regulations of Branding is the definitive text on branding, pairing anecdotes on the subject of among the better brands in the world, like Rolex, Volvo, and Heineken, using the signature savvy of advertising gurus Al and Laura Ries. Merging The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only path to stand out in today’s market place is definitely to build your service or product right into a brand-and supplies the step-by-step guidelines you must do so.

The 22 Immutable Laws and regulations of Branding also tackles probably one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws and regulations of Branding is the essential primer on building a category-dominating, world-class brand.