Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Audiobook (Free)

Today everyone-whether they know it all or not-is in the emotional transportation business. More and more, success is earned by creating powerful stories that have the power to move partners, shareholders, clients, and employees to action. Simply put, if you can’t inform it, you can’t offer it. Which book lets you know how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become obvious that purposeful stories-those created with about Tell to Get: Connect, Persuade, and Triumph with the Hidden Power of Tale a specific objective in mind-are absolutely essential in persuading others to aid a vision, desire or cause.

Peter Guber, whose executive and entrepreneurial accomplishments have made him successful in multiple sectors, has very long relied on purposeful tale informing to motivate, make an impression on, form, engage and offer. Indeed, what started as knack for telling stories as an entertainment industry executive provides, through years of perspiration and motivation, evolved into a set of principles that anyone can use to accomplish their goals.

In Tell to Get, Guber shows how exactly to move beyond soulless Power Point slides, details, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:

* Capture your audience’s interest first, fast and foremost

* Motivate your listeners by demonstrating authenticity

* Build your tell around “what’s in it for them”

* Transformation passive listeners into dynamic participants

* Use “state-of-the-heart” technology on the web and offline to make sure audience commitment continues to be strong

To validate the energy of telling purposeful tales, Guber includes in this book an amazingly diverse quantity of “voices” -professional tellers with whom he’s shared encounters. They consist of YouTube creator Chad Hurley, NBA champion Pat Riley, clothes designer Regular Kamali, “Objective to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, previous South African chief executive Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock and roll tale Gene Simmons, and physician and author Deepak Chopra.

After listening to this extraordinary mix of voices, you’ll learn how to craft, deliver-and own-a story that is truly compelling, one capable of turning others into viral advocates for your goal.