Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth Audiobook (Free)

Talk Triggers may be the definitive, practical guideline on how to make use of bold operational differentiators to produce customer conversations, compiled by best-selling authors and marketing professionals Jay Baer and Daniel Lemin.

Word of mouth is directly in charge of 19% of all purchases, and influences just as much as 90%. Every human on earth depends on person to person to make buying decisions. However even today, fewer than 1% of companies have an actual strategy for producing these crucial customer conversations..LEARNING MUCH MORE about Talk Sets off: The Complete Information to Creating Clients with Word-of-Mouth Talk Triggers provides that strategy in a compelling, relevant, timely book that may be put into practice immediately, simply by any business.

The key to activating customer chatter is the realization that same is lame. No one says ‘allow me tell you about this perfectly adequate experience I needed yesterday evening.’ The strategic, operational differentiator is what gives clients something to tell a story about. Businesses (including the 30+ profiled in Chat Sets off) must dare to be different and exceed goals in one or even more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply Have to tell someone else.

Talk Triggers contains:

• Proprietary study into why and exactly how customers talk

• More than 30 detailed case research of extraordinary results from Doubletree Resorts by Hilton and their warm cookie upon introduction, The Cheesecake Manufacturer and their giant menu, Five Men Burgers and their extra fries in the bag, Penn & Teller and their nightly satisfy and greet periods, and a bunch of delightful small businesses

• The 4-5-6 learning program (the 4 requirements to get a differentiator to be always a talk cause; the 5 types of talk triggers; as well as the 6-step process for creating talk triggers)

• Surprises in the text that are (obviously) word of mouth propellants

Consumers are wired to discuss what’s different, and ignore what’s average. Talk Causes not merely dares the audience to differentiate, it includes the precise formula for doing it.

Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the 1st indispensable book about person to person. It’s a reserve that will make conversation about the energy of conversation.