Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits Audiobook (Free)

Customer care and measurement consultant John Goodman shows companies how to leverage the incredible power of customer support to become profitable word-of-mouth machines that experience long-term commitment and success. Sketching on over thirty years of analysis for companies such as for example 3M, American Express, Chick-fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, his proper book challenges typical business intelligence and teaches visitors how to: calculate the economic impact of bad and the good customer service; make the monetary case for customer service improvements; systematically recognize the sources of complications; align customer service using their brand; and harness customer service strategy to their organization’s lifestyle and behavior.Any organization can win more customers and boost sales if it would only learn to align customer service with commercial strategy. Filled up with patented procedures and eye-opening case studies, Strategic Customer Service uses hard data to teach readers how reap the benefits of customer loyalty.