Storynomics: Story-Driven Marketing in the Post-Advertising World Audiobook (Free)

Based on the hottest, most in-demand seminar offered by the legendary story excel at Robert McKee — STORYNOMICS translates the lessons of storytelling in business into financial and leadership success.

Robert McKee’s popular writing workshops possess earned him an international reputation. The set of alumni with Academy Awards and Emmy Awards operates off the web page. The cornerstone of his program is normally his singular publication, Story, which has defined how exactly we talk about the art of story creation.

Now in about Storynomics: Story-Driven Advertising in the Post-Advertising Globe STORYNOMICS, McKee companions with digital marketing expert and Skyword CEO Tom Gerace to map a route for brands seeking to navigate the rapid drop of interrupt marketing. After effectively guiding companies as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their advertising from an ad-centric to story-centric approach, McKee and Gerace today bring this understanding to business leaders and entrepreneurs as well.

Drawing from dozens of story-driven strategies and case research extracted from leading B2B and B2C brands, STORYNOMICS shows how original storytelling delivers results that surpass traditional marketing. How will brands and their clients connect in the foreseeable future? STORYNOMICS provides the answer.