Start with Why: How Great Leaders Inspire Everyone to Take Action Audiobook (Free)

The inspiring, life-changing bestseller by the writer of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009 2009, Simon Sinek started a movement to help people become more inspired at the job, and subsequently inspire their colleagues and customers. Since that time, millions have already been touched by the power of his suggestions, including a lot more than 28 million who’ve viewed his TED Talk based on START WITH WHY — the third most popular TED video of all time.

Sinek begins with a fundamental question: What makes about Focus on Why: How Great Market leaders Inspire Everyone to do this some individuals and organizations more innovative, more influential, and more profitable than others? Why do some command higher loyalty from clients and employees alike? Even among the effective, why are therefore few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Careers, as well as the Wright Brothers acquired little in keeping, but they all started with As to why. They realized that people won’t truly purchase into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY implies that the market leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the contrary of what everyone else will. Sinek calls this effective idea The Golden Group, and it offers a framework upon which organizations can be constructed, movements can be led, and folks can be inspired. And it all begins with WHY.