Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Audiobook (Free)
Summary:
How maverick companies possess passed in the growth home treadmill – and focused on greatness instead.
It’s an axiom of business that great businesses grow their earnings and profits every year. However quietly, beneath the radar, a small number of companies have rejected the pressure of countless growth to focus on more satisfying business goals. Goals like becoming great at what they perform, creating an excellent place to function, providing great customer service, making great contributions to their neighborhoods, and about Little Giants: Companies That Prefer to get Great Rather than Big, 10th-Anniversary Release finding great methods to lead their lives.
In Little Giants, veteran journalist Bo Burlingham takes us deep inside fourteen extraordinary companies which have chosen to march to their personal drummer. They include Anchor Brewing, the initial microbrewer; CitiStorage Inc., the premier unbiased records-storage business; Clif Pub & Co., machine of organic energy bars and other diet foods; Righteous Babe Information, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the business of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.
Burlingham shows how the leaders of the little giants recognized the entire range of options that they had about the sort of business they could create. And he displays how exactly we can all benefit by questioning the most common definitions of business achievement. In his fresh afterward, Burlingham displays on the similarities and learning lessons from the tiny giants he addresses in the audiobook.
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