Seven Stories Every Salesperson Must Tell Audiobook (Free)

‘Seven Stories Every Salesperson Must Inform’ goes on the high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing this win new friends and collaborators. When you talk about purposeful stories within your customer interactions, you’ll create more new business than you believed possible.

Sharing a lot more than 50 stories from all over the world, Mike pulls on his diverse international sales career to instruct and demonstrate the energy of storytelling – from first hello to agreed upon contract.

You’ll learn stories to help you:

Establish rapport and trust

Present difficult insights

Differentiate your solution

Share your company values

Unstick negotiation stand-offs

Create better business outcomes.

This book will change the way you think about selling. Rather than seeing your role as that of a transactional offer closer, you’ll become a story master, creating new tales for your customers.