Selling the Invisible: A Field Guide to Modern Marketing Audiobook (Free)

Offering THE INVISIBLE is a succinct and frequently entertaining look at the unique features of solutions and their leads, and exactly how any program, from a home-based consultancy to a multinational brokerage, can change more leads into clients and keep them. SELLING THE INVISIBLE addresses services marketing from start to finish. Filled with fantastic insights and written inside a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere Concentrate Groups Don’ts THE GREATER You Say, the Less People Listen to & Seeing the Forest Across the Falling Trees.