Scientific Advertising Audiobook (Free)

This is actually the complete and unabridged audiobook Scientific Advertising read from the initial book by Claude C. Hopkins. Scientific Marketing was written by the advertising genius in 1923 and is cited by many Marketing and ONLINE MARKETING personalities such as for example David Ogilvy, Gary Halbert, and Jay Abraham like a ‘must-read’ book. Hopkins used the techniques of screening and measuring the effectiveness of his ads by understanding and using the concepts of mindset. After hearing this audiobook and applying the concepts contained within you will be more in a position to avoid spending money on ineffective advertising.