Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Audiobook (Free)

‘If we don’t drop our cost, we will eventually lose the deal.’

That’s the desperate cry from salespeople because they try to get deals in competitive marketplaces. While the easy solution is to lower the cost, the company sacrifices margin–oftentimes unnecessarily.

To win deals at the prices you want, the strategy needed is differentiation. Most professionals think marketing is the sole way to obtain differentiation. But how about the sales function of the company? This typically neglected differentiation about Sales Differentiation: 19 Effective Strategies to Win More Offers at the Prices You Want chance provides a large number of ways to stick out from the competition. This groundbreaking augiobook explains how exactly to develop those strategies.

In Product sales Differentiation, sales administration strategist, Lee B. Salz presents nineteen easy-to-implement concepts to greatly help salespeople earn deals while protecting margins. These concepts connect with any salesperson in virtually any industry and are based on the building blocks that ‘how you sell, not only what you sell, differentiates you.’

The strategies are presented in easy-to-understand stories and can quickly be put into practice. Split into two areas, the ‘what you sell’ chapters help salespeople:

Recognize that the expression ‘we will be the preferred’ causes differentiation to backfire.Prevent the introspective question that frustrates salespeople and ask the right issue to flames them up.Know very well what their true differentiators are and how to effectively position them with buyers.Discover differentiators atlanta divorce attorneys nook and cranny of the business using the six components of the ‘Product sales Differentiation Universe.’Create ways of position differentiators thus buyers see value in them.The ‘how you sell’ section teaches salespeople how to provide meaningful value to buyers and differentiate themselves atlanta divorce attorneys stage of the sales process. This section helps salespeople:

Develop strategies to engage purchasers and turn customer objections into product sales differentiation opportunities.Form buyer decision criteria around differentiators.Convert a commoditized Obtain Proposal (RFP) practice into a differentiation chance. Use a purchaser request for sources as a way to stick out from the competition.Leverage the irrefutable, most effective differentiator…themselves.Whether you’ve been selling for twenty years or are not used to sales, the various tools you learn in Product sales Differentiation can help you knock-out the competition, build profitable new interactions, and win offers at the prices you want.

Accompanying charts are available in the audio book companion PDF download.