Raise the Bar Audiobook (Free)

If there’s anyone who may prevent a pub or cafe from going belly-up, it’s Jon Taffer. Broadly considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has changed around almost 1,000 bars and at least that lots of restaurants. As sponsor and executive maker of Spike TV’s Bar Rescue, a documentary-style series, Taffer provides struggling pubs one last chance to succeed with an assortment of business acumen and about Raise the Club tough love. Today he’s offering his no-nonsense strategy for eliciting the ideal emotional reactions in clients to everyone. Improve the Club distills the secrets to running a effective enterprise with Response Management, a technique and viewpoint Taffer created and uses in his business and on Club Rescue. It functions whether you’re running a storefront procedure or a web-based firm, whether you’re making widgets or offering a service. Taffer’s overarching philosophy is this: All business is about creating the proper reactions in your visitors. Better still: You can control those reactions to an extremely large degree. Improve the Club is the definitive manual on changing a club or cafe with actionable, confirmed strategies for immediate impact.