Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two Audiobook (Free)

Founder of The Boston Beer Organization, brewer of Samuel Adams Boston Lager, and an integral catalyst of the American build beer trend, Jim Koch gives his unique perspective with regards to business, ale, and turning your enthusiasm into a successful organization or career.

In 1984, it appeared as if an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s intend to leave his consulting job and start a brewery that would problem American about Quench Your Very own Thirst: Business Lessons Learned More than a Beer or Two palates, he chose a nineteenth-century family formula and launched Samuel Adams. Right now one of America’s leading craft breweries, Samuel Adams provides redefined the way Americans consider ale and helped spur a art beer revolution.

In Quench Your Very own Thirst, Koch offers unparalleled insights in to the whirlwind trip from scrappy start-up to thriving general public company. His innovative business model and refreshingly frank tales give counterintuitive lessons you could apply to business also to life.

Koch covers everything from locating your personal Yoda to his theory on what a bit of string can teach you the most important lesson you’ll ever learn about business. He also has surprising guidance on sales, marketing, hiring, and organization culture. Koch’s anecdotes, quirky musings, and items of knowledge go far beyond brewing. A fun, engaging guidebook for building a career or launching an effective business based on your passions, Quench Your Very own Thirst is the essential to the best dream: achieving success while doing everything you love.