Propaganda Audiobook (Free)
Summary:
“The conscious and smart manipulation from the organized behaviors and opinions of the masses is an important aspect in democratic society. Those who manipulate this unseen system of culture constitute an invisible government which may be the true ruling power of our nation.”-Edward BernaysA seminal and controversial figure in the annals of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating general public opinion, which he famously about Propaganda dubbed the “executive of consent.” During World War I, he was an integral part of the united states Committee on Open public Information, or CPI, a robust propaganda apparatus that was mobilized to package, advertise, and sell the battle to the American people as you that could “Make the World Safe for Democracy.”
The CPI became the blueprint for the marketing strategies of future wars.Bernays applied the techniques he previously learned in the CPI and, incorporating a number of the ideas of Walter Lipmann, became an outspoken proponent of propaganda while a tool for democratic and corporate manipulation of the populace. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective brain in a number of areas, including federal government, politics, art, science, and education. To learn this book today is normally to frightfully comprehend what our modern institutions of government and business have grown to be in regard to the arranged manipulation from the masses.
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