Product-Led Growth: How to Build a Product That Sells Itself Audiobook (Free)

Can your software sell itself?

Convention as well as the trillion-dollar product sales industry declare that it’s impossible for your item to market itself. Yet, effective software program businesses like Slack, Dropbox, Atlassian, and HubSpot make hundreds of thousands selling to clients who under no circumstances once reached out to a merchant.

In Product-Led Growth: Developing something That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS advertising and product sales playbook and introduces a completely new way to sell about Product-Led Growth: How to Build a Product That Sells Itself products. Bush discloses how your item – not expensive sales teams – can be the main vehicle to obtain, convert, and preserve customers.

In this step-by-step help to Product-Led Growth, Bush points out:

– Why you need to flip the traditional sales procedure on its head and turn your product right into a sales machin

– How to decide whether your business should use a free of charge trial, freemium, or crossbreed model;

– How to change free of charge users into happy, paying clients

History tells us that ‘how’ you offer is just as important while ‘what’ you sell. Blockbuster couldn’t compete with Netflix by offering the same digital articles, and you will need to choose ‘when’ not ‘if’ you’ll innovate along the way you offer. Will you become product-led? Or are you considering disrupted, too?