Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Audiobook (Free)

Make personalized advertising possible with this practical guidebook to predictive analytics

Predictive Marketing is a predictive analytics primer for organizations huge and small, giving useful tips and actionable strategies for implementing more personalized marketing immediately. The advertising paradigm can be changing, and this book offers a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from advertising campaigns to about Predictive Advertising: Easy Methods Every Marketer Can Use Client Analytics and Big Data real-time customer experiences. You’ll understand how to make use of machine-learning technologies to improve customer acquisition and customer growth, and how to recognize and re-engage at-risk or lapsed clients by implementing an easy, automated method of predictive analytics. A lot more than just theory and testament to the power of personalized advertising, this audiobook focuses on action, assisting you understand and actually begin applying this groundbreaking approach to the customer experience.

Predictive analytics can finally make individualized marketing possible. For the very first time, predictive marketing is accessible to all or any marketers, not just those at large corporations – in fact, many smaller organizations are leapfrogging their bigger counterparts with innovative programs. This audiobook demonstrates how to bring predictive analytics to your company, with actionable guidance that get you started today.

Implement predictive marketing at any size organization

Deliver a more personalized marketing encounter

Automate predictive analytics with machine learning technology

Base marketing decisions on concrete data rather than unproven ideas

Marketers have long been discussing delivering personalized encounters across channels. All marketers want to deliver pleasure, but most still employ a one-size-fits-all approach. Predictive Marketing supplies the details and insight you need to lift your organization from the campaign rut and into the rarefied atmosphere of a truly personalized customer encounter.