Predictably Irrational: The Hidden Forces that Shape Our Decisions Audiobook (Free)

Why do intelligent people produce irrational decisions every day? The answers will surprise you. Predictably Irrational can be an interesting, witty and utterly original take a look at why we all make illogical decisions.

Why may a 50p aspirin carry out what a 5p aspirin can’t? If an item is ‘free’ it should be a bargain, ideal? Why is everything relative, even when it must not be? How do our expectations impact our actual opinions and decisions?

With this astounding publication, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought which the reason behind this is inlayed in the structure of our thoughts.

Predicatably Irrational brilliantly blends everyday experiences with some illuminating and frequently surprising experiments, that will change your knowledge of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and inside our everyday lives from consuming coffee to slimming down, buying a car to choosing an enchanting partner.