Platform Revolution: How Networked Markets Are Transforming the Economy–and How to Make Them Work for You Audiobook (Free)

Uber. Airbnb. Amazon. Apple. PayPal. Many of these businesses disrupted their markets when they launched. Today they may be industry leaders. What’s the secret to their success? These cutting-edge companies are constructed on systems: two-sided marketplaces that are revolutionizing the way we do business. Compiled by three of the most sought-after experts on platform businesses, Platform Trend is the first authoritative, fact-based reserve on platform models. Whether platforms are connecting sellers and about System Trend: How Networked Marketplaces Are Changing the Economy–and How to Make Them Do the job purchasers, hosts and site visitors, or motorists with individuals who want a ride, Geoffrey G. Parker, Marshall W. Truck Alstyne, and Sangeet Paul Choudary reveal the what, how, and just why of this trend and provide the first “owner’s manual” for creating an effective platform business. Platform Trend teaches newcomers how to start and run a successful system business, explaining ways to identify prime marketplaces and monetize systems. Dealing with current business market leaders, the writers reveal strategies behind some of today’s up-and-coming systems, such as for example Tinder and SkillShare, and describe how traditional businesses can adapt in a changing marketplace. The authors also cover important issues concerning security, regulation, and consumer trust, while examining markets that may be ripe to get a system revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that execute a better work of harnessing the energy of the platform will win. An essential guide, Platform Trend charts out the outstanding future of systems and shows how they will irrevocably alter the lives and professions of millions.