Persuasion: The Art of Getting What You Want Audiobook (Free)

The outcome of all persuasive events is set before you ever say a word. People may learn how to sell, but most were never taught how exactly to persuade. Persuasion expert Dave Lakhani breaks down the procedure into easy-to-use steps, teaching the listener not only how to persuade, but the biology and mindset behind it aswell.

Persuasion is paramount to every part of sales, advertising, and negotiations. This audiobook reveals today’s most effective persuasion techniques for business professionals, about Persuasion: The Art of Getting WHAT YOU WOULD LIKE which can quickly be applied with their personal lives aswell.

Although techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. Accurate persuasion is based in truth, integrity and inquisitiveness, and the ability to tell a robust story also to meet the expectations of those one is trying to persuade. Good persuasion is definitely a practiced art – therefore Lakhani provides listener:

A map for the persuasive procedure

Persuasion tools and guidelines for use

17 persuasion strategies to instantly persuade

The Persuasion Equation

The Six Tenets of Persuasion

Actions to becoming an expert in only 30 days

Quick Persuaders: tools to use every day

Citing the opinions of observed neuroscientists, psychologists, and impact professionals, and offering examples of persuasion at the job in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook facilitates its theories and displays ways to get a message through the electronic mess facing decision-makers today.

The listener will figure out how to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.