Peak: How Great Companies Get Their Mojo from Maslow Audiobook (Free)

After an extended climb towards the pinnacle of the hospitality industry, Chip Conley – CEO and founder of Joie de Vivre Hospitality – was rocked to his foundation with a dramatic economic depression. His business was instantly undercapitalized and overexposed in the post-dot.com, post 9/11 economy. This desperate situation made Conley reaffirm his perception in psychologist Abraham Maslow’s iconic concept of the Hierarchy of Needs and rely on Maslow’s theory of individual motivation to help his business flourish once about Maximum: How Great Businesses OBTAIN Mojo from Maslow more.

In Top, Conley explores how Joie de Vivre – the next largest boutique hotelier in the world ? overcame the surprise that strike the travel sector through the use of translations of Maslow’s ideas to his company’s winning business practices. Component memoir, component theory, and constantly practical, available, and engaging, Maximum offers a behind-the-scenes take a look at Joe de Vivre’s amazing transformation.

Throughout this audiobook, Conley provides real-world good examples from others including Google, Whole Foods Market, Harley-Davidson, and Southwest Airlines, and shows how anyone can bring similar changes to their own function and personal lives. Peak reveals the magic of individual potential and displays what can happen when employees live up to their complete potential, customers are completely transformed by the experience they receive, and investors are satisfied by leveraging the potential of their capital.