Messengers: Who We Listen To, Who We Don’t, And Why Audiobook (Free)

Brought to you by Penguin.

What makes self-confident ignoramuses frequently believed?

Why are thoughtful experts frequently given the frosty shoulder?

And just why do apparently irrelevant details like a person’s elevation, their relative wealth, or their Facebook photo influence whether or not we trust what they say?

When deciding whether or not someone is worth hearing, we think we carefully weigh their words and arguments. But those are far from being the only factors that hold sway with about Messengers: Who We PAY ATTENTION TO, Who We Don’t, AND JUST WHY us.

In this groundbreaking new publication behavioural experts Stephen Martin and Joseph Marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such evidently irrelevant details as someone’s appearance or their monetary status influence our response to what they need to say, regardless of its knowledge or foolishness. They explain how trust is definitely won, even though it may not really end up being deserved. They analyse the type of the charismatic speaker and the verbal and physical cues they make use of. And they demonstrate the way the tiniest of signals – in the shoes we put on, to the pitch of our voice and the warmth of our smile – can change how others understand us and so determine whether they are ready to pay heed from what we must say.

Above all, Martin and Marks display how searching and sounding right is often far more persuasive than actually being right.

In a world of ambiguity, uncertainty and fake news they compellingly demonstrate how, increasingly, the Messenger may be the Message.

‘A tour de pressure. Timely and completely researched.’

Professor Robert Cialdini, author of Impact and Pre-suasion

‘Messengers is interesting, informative and enjoyable. It will switch how you think about who you adhere to and take suggestions from. But why can you listen to me? Go through their book to learn.’

Teacher Tali Sharot, author of The Optimism Bias and The Influential Mind

‘A effective, profoundly illuminating exploration of 1 of the most essential subjects of our time. Martin and Marks possess a terrific skill for combining evidence and research with exciting and vivid composing. Trust these messengers!’

Cass R. Sunstein, Robert Walmsley College or university Professor, Harvard University or college, and author of Conformity

‘Fascinating’

The Economist

‘Zeitgeisty’

Financial Moments, Business Book from the Month

‘Messengers is an essential reminder that the messenger is really as important as the message. Superficial indications count.’

PR Week