Make Some Noise: The Unconventional Road to Dominance Audiobook (Free)

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative method of creating customer loyalty and industry dominance.

Ken Schmidt is a needed man. His function in transforming Harley-Davidson Motor Organization—one of the most celebrated commercial success stories in background—led business market leaders all over the world to get his guidance. After all, how many companies will get their customers to tattoo their logo about Make Some Sound: The Unconventional Road to Dominance on the arms?

After having caused more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. A devoted motorcycle aficionado, Schmidt harnessed his interest for riding to produce his famed Sound Cubed Trilogy—the three questions he asks all of his clients. They assess a company’s placing, competitiveness, and reputation, and are the main element ingredients for any effective corporation: What perform the customers your company served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it?

In Make Some Noise, Schmidt stocks his full-throttle approach for businesses and people alike. Anyone seeking to are more competitive and grow customer loyalty can learn from the case studies and encounters he shares. From a nondescript heavy construction firm, to the most high-end “luxury” gas station in America, to Apple, also to his own personal landscaper, Schmidt illustrates the way the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.