Make It New: The History of Silicon Valley Design Audiobook (Free)

California’s Silicon Valley houses the greatest focus of designers in the world: corporate style offices at flagship technology companies and volunteers at non-profit NGOs; global style consultancies and boutique studios; analysis laboratories and educational design programs. Jointly they form the interconnected network that is Silicon Valley. Apple items are famously “Designed in California,” but, as Barry Katz shows within this first-ever, thoroughly illustrated history, the role about Make It New: The History of Silicon Valley Style of style in Silicon Valley began years before Steve Careers and Steve Wozniak imagined up Apple in a garage.

Offering a thoroughly original watch of the subject, Katz tells how style helped transform Silicon Valley into the most effective engine of technology in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has offered the bridge between analysis and development, art and engineering, specialized performance and human behavior. Katz traces the origins of all of the leading consultancies-including IDEO, frog, and Lunar-and shows the process through which some of the world’s most influential companies found place style at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply “design thinking” to their missions. Drawing on unprecedented access to a vast array of principal sources and interviews with nearly every influential design leader-including Douglas Engelbart, Steve Careers, and Don Norman-Katz reveals style to be the missing hyperlink in Silicon Valley’s ecosystem of invention.