Made to Stick: Why Some Ideas Survive and Others Die Audiobook (Free)

NEW YORK TIMES BESTSELLER • The moment traditional about why ideas thrive, why others pass away, and how to improve your idea’s chances-essential reading in the “artificial news flash” era.

Mark Twain once observed, “A lie can get halfway all over the world before the truth may also get its boots on.” His observation bands true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people who have important ideas-entrepreneurs, educators, politicians, and about Designed to Stay: Why Some Ideas Survive as well as others Die journalists-struggle to make them “stick.”

In Made to Stay, Chip and Dan Heath reveal the anatomy of concepts that stay and explain ways to make ideas stickier, such as applying the human being scale theory, using the Velcro Theory of Memory space, and creating curiosity gaps. On the way, we discover that sticky text messages of all kinds-from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a eyesight for a new product at Sony-draw their power from the same six traits.

Made to Stay will transform how you communicate. It’s a fast-paced tour of success tales (and failures): the Nobel Prize-winning scientist who drank one glass of bacterias to prove a spot about belly ulcers; the charities who utilize the Mother Teresa Impact; the elementary-school instructor whose simulation actually avoided racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Designed to Stay displays us the essential principles of earning ideas-and tells us how we can apply these rules to making our very own messages stick.