It Takes a Tribe: Building the Tough Mudder Movement Audiobook (Free)

Winner of the Business Book Honours ‘Startup Motivation’ category

Penguin presents the audiobook release of It Takes a Tribe by Will Dean, read by Eliot Hill.

Tough Mudder isn’t a race. It’s a challenge.

Unlike various other endurance events, Difficult Mudder encourages team spirit. The course’s design forces you to get help from others and with twenty obstructions, forty tons of glaciers and five hundred thousand litres of Grade-A mud set over ten to twelve mls, you’re going to need it.

This revival of community is the key to the company’s success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the knowledge and discloses how he constructed a global tribe. Arguing for obvious principles, bravery and persistence, Dean displays a new era of entrepreneurs why it’s important to make a brand that folks determine with and like.