Inside Apple: How America’s Most Admired–and Secretive–Company Really Works Audiobook (Free)

INSIDE APPLE reveals the trick systems, tactics and command strategies that allowed Steve Careers and his organization to turn out strike after hit and inspire a cult-like following because of its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides visitors using a golden ticket to stage inside. In this primer on management and innovation, the author will introduce readers to concepts just like the ‘DRI’ (Apple’s practice of assigning a Straight about Inside Apple: How America’s Most Admired–and Secretive–Company Really Works Responsible Person to every job) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bone fragments for a magic formula retreat with business founder Steve Jobs).

Based on numerous interviews, the audiobook provides exclusive new information regarding how Apple innovates, deals with its suppliers and is handling the move in to the Post Careers Era. Lashinsky, a Senior Editor at Large for Fortune, understands the subject chilly: In a 2008 cover tale for the mag entitled The Genius Behind Steve: Could Procedures Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually be successful Steve Careers as CEO.

While Inside Apple is ostensibly a deep dive into one, unique organization (and its ecosystem of suppliers, investors, workers and competitors), the lessons about Jobs, management, product style and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their very own company, profession, or creative undertaking.