How to Change Minds: The Art of Influence without Manipulation Audiobook (Free)

Persuade, Don’t Force!

Surely you know plenty of people who have to make a big change, but despite your most well-intentioned efforts, they resist because people fundamentally fear transformation. Being a salesman, father, friend, and expert, Rob Jolles knows this situation all too well. Drawing on his highly successful sales history and decades of analysis, he lays out a straightforward, repeatable, predictable, and honest process that may let you lead others to discover for themselves what and why they have to modification. Whether you hope to make a sale or improve a relationship, Jolles’s sensible advice-illustrated through a bevy of sometimes funny, sometimes shifting, generally illuminating stories-will help you make sure that changing someone’s brain is never an action of coercion but rather one of nurturing and compassion.