Hello, My Name is Awesome: How to Create Brand Names That Stick Audiobook (Free)

Every year, 6 million companies and more than 100,000 products are launched. Each of them need an awesome name, but many (such as for example Xobni, Svbtle, and Doostang) appear to be the results of the drunken Scrabble video game. In this amusing and engaging reserve, ace naming specialist Alexandra Watkins clarifies how anyone-even noncreative types-can create unforgettable and buzz-worthy brands. No level in linguistics needed. The heart from the publication is Watkins’s proven SMILE and Scrape Test-two acronyms for what makes or breaks a name. She also provides up-to-date suggestions, like steps to make sure that Siri spells your name properly and how to nab an obtainable domain name. And you’ll see dozens of examples-the good, the bad, as well as the “so very bad she provided them an award.” Alexandra Watkins is not afraid to name names.