Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Audiobook (Free)

Advertising management is racing to maintain pace using the technological advances that are disrupting how clients connect and interact with brands. Rather than planning and producing a few big campaigns, marketers today must style and operate an explosion of continuous advertising touchpoints that evolve as quickly as their business can manage. Marketing’s swiftness, adaptability, and ability to stability technology and scalability within this highly liquid, digital environment have grown to be key factors inside a about Hacking Advertising: Agile Methods to Make Marketing Smarter, Faster, and More Innovative company’s competitiveness.

How can advertising managers get good at these new dynamics? In lots of ways, modern marketing right now shares a astonishing number of features with contemporary software development. Hacking Marketing reveals the amazing parallels between both of these disciplines-and shows how marketers, even with no technical history, can borrow and adapt successful tips from software administration to lead advertising more effectively in an electronic world.

Written by one of the industry’s foremost experts for the interplay between advertising and technology, Hacking Marketing is a non-technical guide to managing advertising with a new generation of ‘digitally native’ practices and frameworks. In a conversational style, it walks through pragmatic solutions to the problems of raising agility without shedding strategic concentrate, accelerating marketing experimentation without sacrificing scalable procedures, and empowering a more impartial and distributed workforce without disconnecting professional leadership.

Whether you’re a skilled marketing supervisor updating your skill set or a newcomer looking to gain a foothold in today’s marketplace, keep this one-of-a-kind resource of convenient, authoritative details at your aspect because of its:

Thoroughly clarifying primer on agile marketing, including fundamental concepts of iterative and incremental management, workflow strategies, team dynamics, and more

Useful guidance for shaping marketing programs in an environment of digital experience touchpoints, including working in perpetual beta, collaborative design, interactive content, and ‘big testing’

Everyday tactics for managing the dichotomy between innovation and scalability, including a two-pronged approach to stability and agility, an easy-to-use ‘pace layering’ super model tiffany livingston, and approaches for avoiding the pitfalls of complexity

Hacking Advertising expands your mind-set and expertise for cutting-edge marketing leadership in a digital world where everything moves with the rate and adaptability of software program.