Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses Audiobook (Free)
Summary:
What do Brazil’s best beauty brand, America’s second-fastest-growing restaurant chain, as well as the world’s third bestselling car have as a common factor? These are shattering the myth that acting sustainably and building a billion-dollar business are mutually unique. Green Giants examines nine businesses that are merging cultural responsibility with wild profitability – and reveals the six elements responsible for their success, including: iconoclastic management fueled by deep conviction and a rebellious about Green Giants: How Wise Companies Turn Sustainability into Billion-Dollar Businesses streak; disruptive advancement that uses maintain capability to spur the development of radically better products; an increased purpose that ignites the company – when the objective leads, profits follow. Mainstream Appeal with placing and packaging stripped of the crunchy cliches that alienate the average customer. This brand-new breed of billion-dollar businesses shows it is possible to obtain enormous achievement while implementing sustainable concepts that help customers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these businesses collectively represent over $60 billion in income. Also – many command wider income mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, unique interviews, and enlightening illustrations from Chipotle, Toyota, Unilever, Tesla, General Electric powered, and more, Green Giants serves as a blueprint for maintain able success that anyone can follow.
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