Global Brand Power: Leveraging Branding for Long-Term Growth Audiobook (Free)

The branding bible for today’s globalized world

Today, brands have become even more important than the products they represent: their tales travel with lightning acceleration through social media and the Internet and throughout countries and diverse cultures. A brandname must be flexible enough to permit for reasonable category and product-line extensions, versatile enough to change with dynamic market conditions, consistent plenty of so that consumers who travel in physical form or virtually will not be baffled, and about Global Brand Power: Leveraging Branding for Long-Term Growth focused enough to provide obvious differentiation from the competition. Strong brands are more than internationally recognizable; they may be critical assets that may make a substantial contribution to your company’s bottom line.

In Global Brand Power, Kahn brings brand administration in to the 21st hundred years, addressing how branding plays a part in the purchase process and how to position a strong global brand, from identifying the correct competitive set, offering a sustainable differential benefit, and targeting the right strategic segment. This essential direct also covers how customer ownership of the brand affects marketing strategy, methods for evaluating brand value, how to manage a brand for long-term profitability, effective brand marketing communications and repositioning strategies, and how to manage a brandname in a world of total transparency-where one slip-up can go around the world via social media instantaneously.

Filled up with stories about how Coca-Cola, The Estee Lauder Firms Inc., Marriott, Apple, Starbucks, Campbell Soup Organization, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power may be the only audiobook you will need to implement an effective brand technique for your firm.

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